marketing
Marketing in Difficult Times: Sage Words from the Industry's Marketing Gurus
"Marketing in Difficult Times" was surprisingly good post-lunch session.
HAL Appreciates Experian CheetahMail's Help Preventing Spam
Majestic America Line Hopes to Forestall Delta Queen's Forced Retirement; Tribute Events Scheduled
SEATTLE, April 14, 2008 -- Majestic America Line, the largest river and coastal cruising company in the U.S., is celebrating what may be the Delta Queen's final season with events in the Mississippi River communities where she sails.
"Bachelor" is Princess' judge of romance??
Princess announced today they're using Alex Michel, ABC's original "Bachelor" from 2002, to help Original "Bachelor", Alex Michel, to Judge Princess Romance Comeptition
SANTA CLARITA, Calif., March 27, 2008 -- Alex Michel, original star of ABC's hit series "The Bachelor", has signed on to share his views on love and dating as the newest member of Princess Cruises' Department of Romance.
Carnival Hires Ruben Rodriguez as EVP of Marketing and Guest Experience
MIAMI, FL -- Oct. 2 2007 -- Ruben Rodriguez will join Carnival Cruise Lines as executive vice president of marketing and guest experience effective Oct. 29. Most recently he was a partner and managing director in the Miami office of Boston Consulting Group (BCG), a global strategy and management consulting firm.
Celebrity Launches New Ad Campaign Appealing to Guests' Egocentrism
MIAMI, Aug. 27, 2007 -- Celebrity says it strives to make every one of its guests feel famous for the duration of their cruise. This is a goal that is central to the line's new TV, print and online advertising campaign, "Starring You."
Holland America Publishes Book of Shipboard Art and Antiques Collection
SEATTLE -- August 3, 2007 -- Holland America Line has assembled a collection of its finest onboard artwork for a new book, "The Art of Cruising: Fine Art and Antiques of Holland America Line."
Carnival Reaffirms #1 Position in the Caribbean with 2.9 M Guests in 2007
MIAMI, Aug. 2, 2007 -- When the new Carnival Freedom begins seven-day Caribbean cruises in November, it will further bolster Carnival Cruise Lines' industry-leading Caribbean cruise season during which the line will carry an unprecedented 2.9 million passengers within the region - the most in its 35-year history.
