NEW YORK, N.Y., Nov. 10, 1987 -- The Travel Channel's
roster of advertisers now exceeds two hundred, signed over an eight
month period since the 24-hour cable television network launched on
February 1, 1987, according to Earl Quenzel, senior vice
president-marketing and sales.

"These are a significant number of advertisers in the world of
cable television. We are pleased not only because we have a healthy
number of clients, we have also begun to work very closely with
their advertising agenecies," said Mr. Quenzel. "Our advertisers
appreciate the direct marketing technique that is used, as well as
our offer of guaranteed results. Cable also offers many advertisers
an economical way to enter the world of television," he added.

Some of the latest additions to The Travels Channel's advertising
roster include Walt Disney World, Intercontinental Hotels, Resorts
International and the Hong Kong, Japan, Korean, Taiwan, and Macau
tourist offices; the Paradise Island Tourism Development Association
and Puerto Rican Tourism.

Spearheading the list of new advertisers is Flyfaire Vacations, a
tour operator offering economical Caribbean vacations. The company
has committed a substantial portion of their advertising budget
through next fall to The Travel Channel. This is the company's
first exposure to network television. Following closely in terms of
expenditures is Royal Caribbean Cruise Lines, returning for a second
run on The Travel Channel.

Other advertisers include Cunard's Queen Elizabeth 2 and Cunard
Hotels, Hilton and Marriott Hotels, Japan Air Lines, Lufthansa, Pan
American Airways, TWA Getaway Tours, Hertz and Budget Rental car
companies, Weight Watchers Resorts & Spas, Free Style Travel and
South Florida Cruises.

Categories include tour operators, airlines, hotels, tourist
offices, rental cars, convention and visitors bureaus, travel agents
and Eurail Pass.

The Travel Channel is the only cable television network devoted
to the world of travel. The programming is divided into fifty
percent travel news and information, 30 percent special travel
offers, and 20 percent of the time in selling products from around
the world.

The Travel Channel is currently available to approximately eight
million housholds nationwide.

Advertising is sold in 30 and 60 second spots, as well as two
minute sales videos. By calling a toll-free telephone number,
viewers can receive information on the special travel offers or gain
access to an advertiser's reservation system. Mr. Quenzel was quick
to point out, however, that the network did not encourage avoiding a
travel agent.

"Our primary aim is to join our advertisers in offering the best
travel offers, and we encourage viewers to go to a travel agent
after they have read the material we send." "We also run a free
commercial frequently each day which points out the benefits of
going to a travel agent," he added.

Not all advertisers are travel companies. Austin Reed (men's
clothing from England), Business Week, Fuji Films, the Christian
Science Monitor, The Wall Street Journal, Road and Track, Tennis,
Golf magazines and Architectural Digest have also purchased time on
The Travel Channel.

/CONTACT: Sally C. McElwreath, vice president, public relations,
The Travel Channel, 212-692-3120/

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