Female Business Traveler Web Site Takes Flight
ATLANTA, March 29 -- As more and more women move up the
corporate ladder, more are also traveling for business purposes. According to
the U.S. Travel Data Center, 13.5 million women currently travel on business
-- comprising 38 percent of all business travelers. By the year 2000, this
number will jump to 50 percent. Yet there are surprisingly few resources
dedicated to this growing segment.
To meet this need, Delta Air Lines (NYSE: DAL) and American Express Travel
Related Services Company, Inc. (TRS) have teamed up to offer an innovative
site on the Internet, dedicated to the female frequent business traveler.
Located at
http://www.delta-air.com/womenexecs, "The Executive Woman's Travel
Network" offers useful tips and information on travel safety, health and
fitness on the road, what and how to pack, guidelines for tipping, family
considerations while away from home, what to ask for when booking a hotel room
and more. (The site can also be accessed through Delta Air Lines' SkyLinks
web site at
http://www.delta-air.com).
The focal point of the Executive Woman's Travel Network web site is the
Travel Forum, an interactive news group where female business travelers can
share insights and tips gleaned from their own travel experiences.
Within the web site, visitors can sign up to receive offers and benefits --
valued in excess of $500 -- from Delta Air Lines and five program partners:
Radisson Hotels Worldwide, Hertz, FTD, Clifford & Wills and Royal Caribbean
Cruise Line. Consumers can take advantage of the following value-added
benefits with any American Express card:
-- A free one-class upgrade from Delta Air Lines;
-- A $99 companion fare (good anywhere in the U.S.) from Delta Air
Lines;
-- One free day when renting a car through Hertz;
-- One free one-class upgrade with a Hertz rental car;
-- An upgrade to a Radisson Business Class room for just $10;
-- An upgrade from an inside to an outside cabin on Royal Caribbean
Cruise Line;
-- $20 off any Clifford & Wills catalogue purchase of $75 or more;
-- 15% off any FTD purchase.
These exclusive offers can also be obtained by calling 800-657-8305.
Development of the web site was coordinated by the Westport, Conn.,
interactive advertising agency Modem Media (http://www.modemmedia.com), with
assistance from the New York City design studio I/O 360.
Delta Air Lines, the Delta Connection Carriers and Delta's Worldwide
Partners operate more than 4,900 flights each day to more than 300 cities in
32 countries around the world. Delta Air Lines is the Official Airline of the
1996 Centennial Olympic Games and is the official sponsor of the Irish, Greek,
Czech Republic and British Olympic teams.
American Express Travel Related Services Co., Inc. is a wholly owned
subsidiary of the American Express Company -- a diversified worldwide travel
and financial services company founded in 1850. It is a leader in charge and
credit cards, Travelers Cheques, travel, financial planning, investment
products, insurance and international banking.

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