MIAMI, Jan. 15 -- SeaVision, Inc., of Miami, Florida and The
Nature Company, a unit of Discovery Communications, Inc. (DCI), have signed an
agreement granting SeaVision the exclusive right to offer The Nature Company's
products on interactive television aboard cruise ships and in hotels. The
Nature Company "store" will debut aboard a number of cruise ships this summer.
The store will initially feature over 50 items, from moderately priced gifts
to high-end telescopes, but plans are already underway to expand its store
offerings in the coming months.

"Interactive television represents the future of merchandising and retailers
must begin testing concepts now so they will know what does or does not work
in reaching the consumer," according to David Gould, Vice President, Sales and
Marketing for SeaVision. "SeaVision is unique in both its ability to provide
a working interactive television platform for retailers and in the composition
of its audience. Cruise passengers are, quite simply, the most affluent
shoppers in the world."

"We realize that interactivity will be vital in reaching consumers. The
Internet and Interactive Television, while they will not replace our stores or
catalogs, greatly enhance the service that we provide our customers by
increasing accessibility," says Edward Strobin, President and CEO of The
Nature Company. "We decided to work with SeaVision because they are a pioneer
in interactive television and they provide us with an effective way to reach a
very desirable audience."

The SeaVision interactive television system provides a wide range of
interactive services for passengers, and revenue-generating options for cruise
lines, resorts and hotels. Some of the services available on the system are
shore excursion preview and purchase, room service, wine ordering, gaming,
movies-on-demand and retailing. The installed base of the SeaVision
interactive network will exceed 1 million annual viewers in January 1997,
making it the largest interactive television system in the world.

SeaVision, a division of Pittsburgh-based Allin Communications Corporation
(Nasdaq: ALLN), is the leading provider and operator of interactive television
systems for the cruise industry, and is the only company that has developed,
installed and operated interactive television systems designed specifically
for cruise ships. Its clients include Norwegian Cruise Line, Celebrity
Cruises, Carnival Cruise Lines, Royal Caribbean Cruises and Cunard Line.

The Company, which is composed of veterans from the cruise, cable and
computer hardware and software industries, has a unique approach to the
application of interactive technology at sea. SeaVision not only installs its
systems for its clients, but operates them as a concessionaire as well. In so
doing, it focuses on the service aspects of interactive television, as well as
its potential to generate substantial incremental revenues for individual
cruise lines. Its industry-wide focus and common platform enables cruise
lines to lower development and installation costs while maximizing potential
revenue from interactive television.

Allin Communications Corporation is a Pittsburgh-based holding company whose
constituent firms combine advanced technology capabilities with unique
marketing skills in a variety of niche markets. Its SeaVision subsidiary is
the leader in interactive television and systems integration services to the
cruise industry. The PhotoWave division applies the Company's proprietary
media and information platform to the emerging digital imaging industry.
SportsWave will install, develop and operate interactive "smart seat"
technology for arenas and stadiums, and deploy mobile communications suites
for corporate hospitality venues. International Sports Marketing (ISM)
provides its major corporate clients with unique sports-related marketing
programs, utilizing its proprietary relationships with the Alumni Associations
for Professional Baseball, Hockey, the NBA and NFL. The Kent Consulting Group
is a leader in software design, engineering and network solutions for
corporate clients worldwide, and supports the development efforts of the
various Allin companies.

The Nature Company offers a wide range of products for the home and outdoors
-- including fossils and minerals, birdfeeders and backyard accessories, books
and guides, music, home videos and CD-ROMs, globes and maps, clothing and
bodycare products, children's nature discovery tools and games.

The Nature Company is a part of Discovery Communications, Inc.'s retail and
theme unit which, in addition to 113 stores of The Nature Company, consists of
a mail order catalog, 3 Scientific Revolution stores, 16 Discovery Channel
stores and 2 recently announced Discovery Channel Destination Flagship stores
scheduled to open in Washington, D.C. in 1997 and in San Francisco in 1998.

DCI, parent company of cable television's popular Discovery Channel, is a
privately held company which consists of four shareholders -- Liberty Media
Corporation, a division of Tele-Communications, Inc. (Nasdaq: LBTYA/LBTYB),
Cox Communications (NYSE: COX), Advance/Newhouse Communications and John S.
Hendricks, the company's founder and CEO.