Cruise Industry Posts 6 Percent Gain in 1996; Record-Breaking 4.7Million North Americans Enjoy Cruising
In Cruise Industry Posts 6 Percent Gain in 1996, moved earlier today, the
second graph, first line should read "88 percent" rather than "98 percent" as
incorrectly transmitted by PR Newswire.
CORRECTED BY PRNEWSWIRE AT 13:14 EST
NEW YORK, Feb. 27 -- The North American cruise industry posted
a 6 percent increase in passengers for 1996, carrying a record 4.656 million
cruise vacationers last year, according to Cruise Lines International
Association (CLIA), the industry's marketing organization.
According to CLIA, capacity utilization for the industry was 98 percent, "an
excellent occupancy performance which equals the all-time record set in 1990,"
says James G. Godsman, president of CLIA. Moreover, there was growth in all
categories of cruises, Godsman noted, from short cruises of one to five days
to cruises in excess of 18 days.
Week-long cruises continue to be the most popular category, with almost 2.4
million passengers. More than 1.6 million people took short cruises last
year.
The growth is attributed to several factors, including increased capacity as
new ships are introduced in North America and a stronger focus within the
travel agency community on selling cruises. Also credited is the continued
aggressive promotion by the cruise lines, a growing pool of repeat cruisers
and increased marketing activities aimed at first-time cruisers, CLIA says.

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