Leading Management Sciences Consulting Firm, Decision Focus, Names Dr.Robert Phillips as Chief Executive Officer
Phillips Focuses on Continuing Firm's Innovation in the Fields of Pricing,
Asset Utilization and 'System Profit Management'
MOUNTAIN VIEW, Calif., Feb. 26 -- Decision Focus Inc., (DFI) a
worldwide leader in the application of management sciences to improve
corporate decision making, today announced that it has named Dr. Robert L.
Phillips as president and chief executive officer. Phillips, 41, a leading
consultant at DFI, takes over the position at a time of rapid business growth
and innovation at the firm. Decision Focus develops and implements strategies
and technologies that help companies improve profitability and performance
through better management of pricing, revenue, asset utilization, capital
investment and new product development.
"Bob Phillips and the entire management team are focused on successfully
expanding DFI's international resources and capabilities to meet growing world
demand for our services," said Dr. Dean Boyd, Chairman and co-founder of
Decision Focus. "Bob's intellectual rigor and proven management abilities
make him an excellent leader for growth and new ideas that will carry our firm
into the next century."
Boyd, who preceded Phillips as CEO, will continue as chairman of the firm's
board of directors and lead its practice area in new initiatives.
DFI is a recognized leader and pioneer in helping major corporations
collect, analyze and act upon complex business data to make both long-range
investment and routine core business decisions. For example, the firm's yield
management and pricing decision support systems are used by front-line sales
and service workers in a wide variety of industries to make tens of thousands
of pricing and product availability decisions every day. DFI's decision
support systems are used in many of these same industries as an essential part
of the planning process for acquiring new assets and investing in product
development. Its clients include British Airways, Commonwealth Edison
Company, The Hertz Corporation, KLM Royal Dutch Airlines, Royal Caribbean
International, United Airlines, UPS, Sea-Land Service Inc., Pennsylvania
Power & Light Company, Resort Condominiums International (RCI) and ITT
Sheraton.
"The knowledge and technologies developed by Decision Focus have proven
their ability to deliver very substantial, measurable improvements in
profitability and service performance," said Phillips. "We will build on
these unique capabilities to offer new industries and new clients worldwide
the opportunity to create competitive advantage through the creative
application of management sciences to the decision making process."
Phillips said his key objectives for Decision Focus include:
* Continuing growth of its consulting staff in the areas of applied
management science, information technology and business process development to
corporations worldwide.
* Continued innovation to provide new services
* Expansion into new industries, including high technology,
telecommunications and manufacturing
* Creation of reusable software modules and technologies for more rapid
development of customized state-of-the-art, forecasting, pricing, asset
utilization and revenue management systems.
Phillips, who joined Decision Focus in 1977, was formerly the firm's senior
vice president and head of DFI's transportation and travel-related industries
practice. Phillips has led major engagements for a variety of leading
corporations, including Scandinavian Airlines System, United Airlines, and
British Airways. He holds a Ph.D. in Engineering-Economic Systems from
Stanford University and undergraduate degrees in Mathematics and Economics
from Washington State University. He has published numerous articles in
professional journals, including Transportation Science, Management Science
and Mathematical Programming.
Decision Focus Inc. is a world leader in the practical application of
management sciences to help businesses improve decision-making throughout
their organizations. Its work with leading corporations worldwide has
measurably improved business performance and profitability through innovation
in such critical decision areas as pricing strategy, revenue and yield
management, asset utilization, and capital investment. DFI provides corporate
clients with an integrated, system-wide approach which maximizes long-term
revenues, profitability and customer satisfaction. Decision Focus Inc. is
based in Mountain View, California with satellite offices in Washington, D.C.
and London. DFI employs more than 150 people.

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