FT. LAUDERDALE, Fla., May 27 -- A new Bvlgari store will be
inaugurated aboard the ultra-luxury cruise ship Silver Cloud this week during
a cruise from Italy through France.

It's only fitting that the world's finest jeweler would find a new home
aboard the world's best cruise line. The two internationally acclaimed
companies are undisputed leaders in creating and delivering luxury products,
and they share a similar client roster catering to the world's industrialists,
royalty, heads of state, businessmen and women, artists, and stars of stage
and screen.

For more than a century, the exquisite designs and craftsmanship of Bvlgari
have been legendary. The world-class jeweler is renowned for the quality,
versatility and beauty of its products -- be it a jewel, a watch, a silk scarf
or a fragrance. In just three short years, Silversea has emerged as the
"World's Best Cruise Line." Its all-suite ships are celebrated for their
exceptional service, fine dining, luxurious accommodations, intriguing
worldwide itineraries and all-inclusive value.

Bvlgari's Chief Executive Officer, Francesco Trapani, says of the innovative
union, "Exploring the world aboard a luxury cruise ship is part of today's
refined lifestyle and represents the ideal travel experience for discerning
travelers. We thus established a partnership with the finest cruise line,
which topped the list of the world's top 100 travel destinations."

Silversea's President and COO, William Smith, continues, "We are honored to
have Bvlgari on board and believe this unique arrangement will be of
tremendous interest to our guests. Silversea shares Bvlgari's philosophy of
always striving to create a product in line with the changing and evolving
needs of our clients."

The Bvlgari shop, which is the only exclusive designer store found aboard a
cruise ship, will feature jewels and watches characterized by their modern
classic designs, and small gift items including the recently launched
Acquerelli silk scarf collection. The opening of this new store is part of
Bvlgari's expansion strategy which foresees 10 new locations each year up to
the year 2000.

The store couples architectural innovations with classic materials and
Italian design traditions. Delicate pear wood and soft colored sycamore
strips have been used in the interior creating a warm and inviting ambiance. A
contemporary touch is given with a crystal store window which is enhanced by
sandblasted elements.

Aboard Silversea, the tangibles of ultra-luxury travel -- Limoges china,
Christofle silverware, Frette linens and soft down pillows -- are subtly
blended with an intangible at-your-service atmosphere that caters to
satisfying a guest's every desire, 24-hours a day. Sister ships Silver Cloud
and Silver Wind carry only 296 guests in 148 spacious suites, 75 percent
featuring private veranda. Their unique size, just 16,800-grt, enables them
to navigate the world's intimate waterways and secluded ports of call.

Silversea's all-inclusive, value-priced fares feature all outside suite
accommodations, roundtrip airfare, pre-cruise deluxe hotel stay, all transfers
and porterage, all beverages including select wines and spirits, all
gratuities, and a special shoreside event on select sailings.

To book your Silversea cruise, please contact your travel professional. For
a complimentary Silversea brochure, please dial 800-722-9055.