Announcingwww.silversea.com- Ultra-luxury Cruise Line UnveilsInteractive Web Site -
FORT LAUDERDALE, Fla., April 16 -- Silversea Cruises today
announced the unveiling of its interactive web site,
www.silversea.com,
inviting travelers around the globe to step aboard and experience the
luxurious, pampering ambiance of the "World's Best" cruise line. The exotic
worldwide itineraries of its exclusive sister ships Silver Cloud and Silver
Wind are brought to life through dramatic destinational images, descriptive
narratives and full-color maps.
Designed as a forum for the interactive exchange of information and ideas
with guests and travel partners, the user-friendly site features real-time
access to more than 150 of Silversea's worldwide itineraries, allowing users
to search for their dream cruise by destination, time of year or voyage
number.
surf the web, cruise the world
silversea.com offers users a fun and informative way to explore the world of
the premiere luxury line through a variety of interactive features. Take a
Ship Tour and experience the incomparable luxury of an ocean-view Veranda
Suite, visit the captain on the bridge, and enjoy "tea time" in the Panorama
Lounge. Design Your Day with a trip to the spa, lunch alfresco in the
bistro-styled Terrace Cafe and an afternoon dip in the pool. Enjoy An Evening
At The Club with cocktails at the ship's magnificent bar, dinner in the
six-star Restaurant and an exciting game of chance in the casino. The
possibilities are endless...
a global company serving international markets
As a global company in sync with the needs of its international clientele
and travel partners, silversea.com features real-time currency conversions for
its all-inclusive air/sea fares in eight currencies -- U.S. Dollars, British
Pounds, Germany Deutsch Marks, French Francs, Italian Lira, Spanish Pesetas
and Swiss Francs. As users click on the icon of a designated country's flag,
the page dynamically regenerates to show all pricing in the currency of the
country selected.
exclusive opportunities
As visitors navigate silversea.com, eye-catching teasers invite them to
cruise with Le Cordon Bleu Master Chefs, travel the world with the daring
photographers and journalists of National Geographic Traveler, and hit the
Silver Links for golf in all corners of the globe with Silversea's exclusive
onboard enrichment programs. The site offers an insider's peek at menus from
sumptuous Le Cordon Bleu theme dinners, adventurous itineraries for National
Geographic Traveler voyages, and a plethora of possibilities for teeing off at
some of the world's most famed golf courses.
"Through careful study, we found that many of our sophisticated cruisers
were also savvy Internet users. We then searched for points of convergence
between what our customers were telling us they wanted, our corporate
strategic vision and emerging technology trends," said Senior Vice President
of Sales and Marketing Janet Burke.
join the club
Just as Silversea's yacht-like vessels foster an ambiance of warmth and
belonging, silversea.com was designed to convey the relationships and intimacy
the line shares with its valued guests. A special section on the site has
been developed for members of the line's repeat guest club, The Venetian
Society, including itineraries featuring Venetian Society members' savings,
special members' only events, and messages from company executives.
a continuing commitment to service
Silversea views the Internet as an excellent way to provide yet another
level of service to guests and travel agents. This philosophy meets
technology in the site's Find A Travel Agent feature. Find A Travel Agent
allows users to access Silversea's extensive database to download a list of
the line's active travel agents in their own geographic area. Further, the
line is finalizing details of the Plan A Cruise feature that will allow guests
to automatically email their cruise selection directly to their travel agent.
on the cutting edge of technology
Silversea commissioned Emerald Bay Technology Group, a Seattle based,
leading Internet consulting and development firm to architect, develop and
deploy the new Web Application and assist with all aspects of establishing and
positioning Silversea's ultra-luxury cruise brand in the digital marketplace.
The result is a database-driven, information packed site that combines the
Silversea's signature visual style of simplicity and elegance with
navigational clarity and the latest online technology.
uncompromising excellence, award-winning service
Traveling aboard Silversea is a peerless experience, with an atmosphere of
sublime elegance and a congenial staff offering unrivaled service. Here, the
tangibles of ultra-luxury travel -- Christofle silver, Frette bed linens
monogrammed with the Silversea logo, soft down pillows and Bvlgari bath
amenities -- are subtly blended with an intangible at-your-service demeanor
catering to a guest's every need, 24-hours a day.
It is precisely this attention to detail and refined luxury that have earned
the line the industry's highest praise. Most recently, Silversea garnered the
top spot in Conde Nast Traveler's elite "Top 100" list of the world's best
travel destinations for an unprecedented second time in the magazine's Annual
Readers' Choice Awards. Silversea's score of 93.7 outshines the world's
leading resorts, hotels, cruise lines, islands and monuments, and earned it
the number one spot among all cruise lines, including its small ship
competitors Seabourn, Windstar, Radisson Seven Seas and Cunard Sea Goddess.
All-Inclusive Value
Combining award-winning ships with all-inclusive value, Silversea offers
discerning travelers the most comprehensive luxury cruise vacations in the
industry. The line's all-inclusive, air/sea fares feature: spacious ocean-
view suites (75 percent offering a private veranda); roundtrip economy air
with upgrades available to business and first class; deluxe pre-cruise
accommodations; all transfers and porterage; all beverages including select
champagne, wine and spirits; all onboard gratuities; all port charges; and a
special shoreside event, the Silversea Experience, on select sailings.
View Silversea's worldwide itineraries, take a virtual tour of the ship, and
plan a cruise online at
www.silversea.com.

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