SAN FRANCISCO, Jan. 24 -- This year's groundbreaking Travel
show -- Internet Commerce and Technology in the Travel Industry -- will be
held in San Francisco from February 28 to March 1 in the city's Crowne Plaza
Union Square Hotel. With over 60 speakers including keynotes from Richard
Barton, CEO of Expedia, Tim Brier, President of Priceline.com and Brian
Thomas, CEO of TRIP.com, this is a show you cannot afford to miss.

The conference brings together senior executives from major travel
corporations and the companies who supply the technology that enables travel
companies to do business on the Web. The show is well on the way to being a
sell-out, with registered attendees from top-level corporations including The
Disney Corporation, Starwood Hotels, Royal Caribbean Cruise Lines, Oracle,
IBM, Amtrak and Singapore Airlines.

Hot competition amongst dedicated online travel agents, travel portals and
traditional travel companies on the web is raising many questions and the
answers can all be found at "ICTT 2000". Hard-hitting keynotes will combine
with a dual stream of case studies and in depth panel sessions from over 60
speakers addressing four key topics:
-- Direct To Consumer sales and marketing
-- Customer Relationship Management and its technological and cultural
applications
-- Internet Content that sells travel
-- Connectivity and the broadband revolution

Other speakers include top-level executives from companies such as
Travelocity, Alamo Rent a Car, Air Canada, iExplore, IBM, International Data
Corporation, Best Western Hotels, Ryanair Direct and Chordiant Software. The
conference proceedings will be consolidated by solution seminars in the fields
of CRM and Web Architecture, run by leading IT providers such as Chordiant
Software, RTMS, IBM and Getthere.com.

"This conference is selling at an amazing rate -- clearly we are looking at
a sell-out. All the major players know this will help define their new
Ecommerce strategies," said Event Director Kathryn Hingston of First
Conferences kath@firstconf.com

'Internet Commerce and Technology in the Travel Industry 2000' is the follow
on to last year's successful 'Information Management in the Travel Industry
99', run by First Conferences. Proceedings of this event are available for
download on the web at
http://www.firstconf.com/travel.