MIAMI, Jan. 18 -- Cunard Line and Seabourn Cruise Line launched
highly interactive Web sites, detailing information on the luxury lines' eight
vessels and worldwide destinations. The evolving sites, located at
www.cunard.com
and
www.seabourn.com
and soon available in four languages,
feature more than 200 graphically enhanced images that depict Cunard's rich
British heritage and grand ocean-liner travel and Seabourn's three distinct
styles of intimate, ultra-luxury cruising.
(Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20000118/FLTU022-Ahttp://www.newscom...)

"From a view of any suite or cabin to detailed information on worldwide
itineraries, we have redesigned both Cunard and Seabourn's Web sites with a
high degree of interactivity and the latest cruise information to meet the
needs of both travel professional and consumers," said Larry Pimentel,
president and CEO of Cunard Line and Seabourn Cruise Line. "Everything a
consumer needs to know about our two distinct brands is now available online,
in a visually pleasing, fast, and easy-to-access environment."

The two-month redesign project was headed by DHI Visual Communication, which
has offices in Chicago and Vero Beach, Fla. Programming and database
integration was completed by eCalton.com, also of Vero Beach.

The web site designs reflect each line's new branding strategies. The Cunard
Web site exemplifies Cunard's proud British heritage and 160-year history. It
also provides details and itineraries for its grand ocean liners -- the famed
Queen Elizabeth 2 and Caronia (formerly Vistafjord). By mixing vintage photos
of historic ships and Cunard's White Star Service(TM) with images of today's
cruise experience, the Cunard Web site mirrors the line's branding strategies
and "Advancing Civilization Since 1840" advertising campaign, which was
launched last fall.

The Seabourn Web site reflects three unique styles of intimate cruise ships
-- the ultra-luxury global resort cruiser, Seabourn Sun; the all-suite luxury
mega-yachts, Seabourn Pride, Spirit and Legend; and the casual luxury yachts
for the adventurous travelers, Seabourn Goddess I & II. By utilizing images
and a design style that evokes the glamour and grandeur of the Seabourn cruise
experience, the Seabourn site highlights its marketing and "On Top of the
World at Sea Level" advertising campaign, which was also launched fall of
1999.

To reinforce Cunard and Seabourn's global presence, soon each site will
contain a splash page, where consumers can choose from four different
languages (English, German, Japanese and Spanish) to view the site. Both the
Cunard and Seabourn Web sites include complete cruise details and itineraries,
with a variety of methods to customize the cruise search that best fits the
viewer's lifestyle, desired destination or vacation schedule. Then, by
clicking on a specific cruise, the viewer can learn complete details of that
cruise, including theme cruise information, shore excursions, golf programs
and land extensions.

Another key feature on both new sites is pop-up windows showing deck plans
and room layouts, deck-by-deck, room-by-room. At the click of the mouse, web
browsers can locate their own room number.

The content of both sites is driven by databases, allowing each line to
update information instantaneously. Now, consumers and travel professionals
can view the most up-to-date information, including itinerary changes, special
offers and pricing discounts.

The sites' news area, which includes press releases and company information,
will be updated immediately so that information will now be made available as
it develops. Cunard and Seabourn will soon launch an Interactive Press Room
(IPR), which will be linked to both sites and will include more media-specific
information. In addition to traditional news items such as press releases,
company facts and executive biographies, the site will also maintain
downloadable videos and photography.

Both Seabourn and Cunard sites also allow visitors to request printed
brochures and send email messages to Cunard and Seabourn customer service
personnel.

The secure travel agent section, available first quarter of 2000, will
provide travel professionals with direct access to sales representatives and
the respective account executive, retail and group booking information,
on-line forms and more.

New and upcoming features of the evolving sites include virtual postcards
where browsers can email postcards worldwide; a secured section for Cunard
World Club and Seabourn Club frequent cruiser incentive program, where club
members can check their club status and have access to special promotions;
onboard shopping for purchase of Cunard and Seabourn logo wear, and virtual
ship tours, where guests can experience the feel of each vessel.

Cunard Line, one of the world's most recognized brand names with a classic
British heritage, and Seabourn Cruise Line, an ultra luxury cruise line with
contemporary Scandinavian-style vessels, is operated by Miami-based Cunard
Line Limited. Cunard Line Limited is a unit of Carnival Corporation (NYSE:
CCL). The Cunard fleet includes famed Queen Elizabeth 2 and Caronia. The
Seabourn fleet includes Seabourn Sun, Seabourn Pride, Spirit and Legend, and
Seabourn Goddess I & II.

Cunard Line and Seabourn Cruise Line are members of the exclusive World's
Leading Cruise Lines alliance, which also includes Carnival Cruise Lines,
Holland America Line, Costa Cruises and Windstar Cruises. Together, these
member lines share a commitment to quality and value, offering cruise
vacations that appeal to the widest range of lifestyles and budgets and sail
to some of the world's most exciting destinations. Cunard Line and Seabourn
Cruise Line represent nearly 50 percent of the world's luxury cruise market.