MIAMI, Jan. 18 -- Royal Caribbean International sails into the
new millennium with a new advertising campaign designed to redefine the cruise
vacation experience. The campaign was launched Sunday, January 16, during
ABC-TV's "Who Wants to Be a Millionaire" game show, hosted by Regis Philbin. A
60-second commercial titled "The World Can't Come to You," aired at
approximately 9:20 p.m.

"With the advancement of technology, we seem to be living in a virtual
world, with few activities that can't be done via the Internet," said Dan
Hanrahan, senior vice president, Marketing and Sales, Royal Caribbean
International. "This campaign invites vacationers to experience the real
world, and challenges the explorer in all of us."

The campaign positions Royal Caribbean International cruise ships as the way
to experience exciting and exotic locations around the world.

Created with Arnold Communications (NYSE: SNC), the integrated campaign --
which includes magazine and newspaper, Website development, e-commerce, direct
marketing, brand promotions and trade programs -- will feature ads in
national television and consumer magazines, as well as spot television and
major daily newspapers in 20 markets.

"We welcomed the opportunity to work with Royal Caribbean to attract
first-time cruisers to its exciting vacation experiences, as well to build
loyalty among its core customers," said Ron Lawner, Arnold's chief creative
officer. "This high-energy campaign was designed to break out of the mold of
current cruise advertising."

The broadcast campaign was shot in more than seven locations around the
world, including Corsica, Rome, Amalfi Coast, Egypt, Mexico, St. Johns,
Labadee (Royal Caribbean's private island,) and onboard the recently launched
"Voyager of the Seas." The campaign confirms that a Royal Caribbean cruise
vacation offers many exciting activities that meet the needs of today's
vacationer. The first phase of the three-month campaign will include a 60-
second and a 30-second spot titled "The World Can't Come to You," followed by
three additional 30-second spots, as well as a print campaign. The popular
song, "Lust For Life," is used in the television spots.

"Our ships call at more than 160 destinations on five continents," explained
Hanrahan. "We are inviting consumers to experience the world with Royal
Caribbean International."

Royal Caribbean International is a global cruise brand with 12 ships in
service, and six under construction or on firm order. For additional
information about the cruise line, please visit the company's Internet web
site at
http://www.royalcaribbean.com
or
http://www.rclinvestor.com.

Snyder Communications, Inc., parent company of Arnold Communications, is one
of the leading providers of integrated marketing communications, interactive
services and advertising in the world. Snyder Communications has offices
throughout the United States, the United Kingdom, France, Belgium, Spain,
Switzerland, and Russia. Visit the Snyder Communications Website at
www.snyder.com.