MIAMI, Jan. 31 -- Celebrity Cruises has launched a new multi-
million-dollar integrated television, print, direct mail and trade advertising
campaign, created with WestWayne/Tampa and Miami. The television ads will air
in major markets during prime time shows including Friends, E.R., and Law &
Order, as well as on national cable networks.

Six different commercials will showcase Celebrity Cruises' premium,
contemporary personality using imagery from exotic travel destinations such as
South America, Alaska and the Caribbean. Other visuals highlight Celebrity's
signature elements, such as the revitalizing AquaSpa(SM), five-star cuisine by
Master Chef Michel Roux, and Celebrity's renowned attention to detail.

Each ad closes with the audio advisement, "See the world revolving around
you, only on Celebrity."

The print ads allude to sailing to destinations which offer the perfect
environment for relaxation. Three versions of the four-color ads will run in
magazines such as Conde' Nast Traveler, Travel & Leisure and Bon Appetit.

"Naturally, our goal is to compel travelers to book a Celebrity cruise
immediately," said Jim Lomonosoff, Celebrity's senior vice president of
marketing. "But more importantly, we want to communicate that we offer the
finest choice for sophisticated consumers who desire a truly memorable,
luxurious vacation experience."

"Collectively, this campaign conveys a message of understated elegance and
speaks to those with discriminating taste," says Luke Sullivan, WestWayne
chief creative director. "It appeals to people's senses in a way that is more
intuitive than literal."

A range of sophisticated collateral pieces also have been designed to
promote the various regions in which Celebrity Cruises sails. Highlights in
this campaign are Alaska, Europe and the Caribbean.

Celebrity Cruises is the highest-rated premium cruise line in the industry
and has the youngest fleet of any major cruise line. Millennium joined the
fleet in June 2000, Infinity and Summit will be launched in 2001, and a fourth
Millennium-class ship will debut in 2002. For more information, visit the
Celebrity Web site at
www.celebritycruises.com.

WestWayne, Inc. is a $450 million integrated agency with offices in Atlanta,
Tampa and Miami. Clients include The Real Yellow Pages from BellSouth,
Celebrity Cruises, Denny's Restaurants, Inc., Florida's Natural Growers,
Publix Super Markets, Inc., RJ Reynolds Tobacco Company, Russell Athletic
Corporation, Saks Department Store Group, The Sports Authority, Southeast
Toyota Distributors and SunTrust Banks, Inc.