SEATTLE, Jan. 31 -- Visit the Seattle Travel Show Feb. 9-11 at
the Seattle Center Exhibition Hall, enjoy the tales of famed Alaska balladeer
Steve Hites and enter to win a free, seven-day cruise for two to the
sun-splashed Caribbean islands.

From "North to Alaska" to luxurious Caribbean cruises, Holland America Line
is sponsoring both key entertainment and the Grand Prize at this year's Travel
Show. Anyone attending the show can enter to win his/her choice of more than
50 different cruises sailing the Caribbean from February through December
2001.

All the seven-day cruises depart from Ft. Lauderdale or San Juan, Puerto
Rico, and call on exotic ports such as Nassau, Bahamas; St. Thomas/St. John,
U.S. Virgin Islands; Philipsburg, St. Maarten; Fort-de-France, Martinique;
Georgetown, Grand Cayman; and Playa del Carmen/Cozumel, Mexico.

Those who can't make the Seattle Travel Show can also enter to win the
Holland America Caribbean cruise at any Borders Books & Music location in
Western Washington through Feb. 10.

As the main sponsor of the 2001 Seattle Travel Show, Holland America is also
arranging for Steve Hites, the "Skagway Balladeer," to perform his 30-minute
"North to Alaska" show each day of the event at 2:30 p.m. on the
Borders-Fodor's Travel Stage. Hites recounts the history of Alaska via
engaging tales and songs, performing with both guitar and harmonica.

Holland America is one of over 200 travel companies to participate in the
2001 Seattle Travel Show, designed to provide leisure, business and adventure
travelers with a wealth of Grand Prize at Seattle Travel Show, 1/31/01 travel
information in one location. Attendees can take advantage of informational
seminars, travel tips, worldwide video travelogues and interactive displays --
plus enter to win a variety of vacation prizes, highlighted by Holland
America's Grand Prize of a Caribbean cruise for two.

The first 3,000 people to attend the Travel Show on Fri., Feb. 9, will
receive a free Holland America Travel Document Carrier.

Hours of the Seattle Travel Show are Fri., Feb. 9, 11 a.m. to 6 p.m.; Sat.
10 a.m. to 6 p.m; and Sun. 10 a.m. to 5 p.m. Tickets (at the door only) cost
$6 for adults and $5 for children age 11 and under.

Holland America Line's high-value cruises feature a level of service that is
nearly legendary in the industry, mid-size ships that afford a more intimate
cruise experience, staterooms that are 25 percent larger than average, a 2:1
average ratio of staff to guests, a popular "tipping not required" policy,
Internet centers, the Club HAL children's program, "Passport to Fitness"
activity program and complete fitness centers. In addition, Holland America
offer many services and amenities at no additional cost -- such as espresso
drinks, premium ice cream, popcorn at the movies, alternative restaurants and
much more.

Holland America Line is a member of the exclusive World's Leading Cruise
Lines alliance, which also includes Carnival Cruise Lines, Cunard Line,
Seabourn Cruise Line, Costa Cruises, and Windstar Cruises. Holland America
Line is the highest-rated premium cruise line in the world in both the 2000
"Travel & Leisure" magazine "World's Best" Awards and the "Conde Nast
Traveler" Readers' Choice Awards. The company also has won its ninth
consecutive "Best Overall Cruise Value" award from the World Ocean & Cruise
Liner Society (WOCLS).

For additional information, go to Holland America Line's web site at
www.hollandamerica.com.

CONTACT: Erik Elvejord, CTC, or Julianne Chase, APR, both of Holland
America, 800-637-5029, or 206-281-3535, or fax, 206-281-0351.