MIAMI, Jan. 8, 2001 -- Royal Caribbean International launches the second phase of its high-energy "Get Out There" marketing campaign as it invites consumers to see the world with the cruise line. The 2001 campaign gives prospective and past cruisers an inviting look at the onboard and shoreside guest experience with "up close" television commercials, and "virtual" cruise vacations on the royalcaribbean.com website.

"Imagine test-driving a cruise," explains Dan Hanrahan, senior vice president, Marketing and Sales, Royal Caribbean International. "We wanted to put prospective guests in the driver's seat, to let them experience the feeling of a Royal Caribbean vacation before they get onboard."

The national network and cable TV campaign debuts on January 9 on NBC-TV during Dateline with a 30-second spot titled, "Stingray City." Dateline airs from 10 p.m. to 11 p.m. The national buy includes additional spots during programs such as Who Wants to Be a Millionaire, 20/20, NYPD Blue, Wild Discovery, Law and Order, Will & Grace, ER, and Once and Again. A spot television buy in 20 top markets, including New York City, Los Angeles, Chicago, Philadelphia, Miami/Ft. Lauderdale, Dallas/Fort Worth and Boston, will support the national campaign.

The TV commercials direct consumers to log on to royalcaribbean.com to "see more." Once there, they will again experience the high-energy of the 30- second spots and also can take a "virtual" Royal Caribbean vacation. With the click of the mouse, and the aid of streaming video, guests can visit the Caribbean or Europe, and feel like they're parasailing in Grand Cayman or bicycling in Copenhagen from the vantage point of the same vacationers from the TV commercials. They can choose to experience the thrill from their point of view by going underwater with the stingrays, or flying through the sky in a parasail. On each destination-specific mini-site, browsers will also see three web commercials highlighting the various activities they can experience.

"This campaign breaks out of the mold in much the same way cruise vacations have joined the ranks of active and varied vacation options," continued Hanrahan. "We wanted to convey a feeling that's contagious and draws people to our 13 ships that sail the world."

Created with Arnold Worldwide, which is owned by Havas Advertising (Nasdaq: HADV) (Paris: HAV.PA), the integrated campaign -- which includes magazine and newspaper, web site development, e-commerce, direct marketing, brand promotions and trade programs -- will feature ads in national television and consumer magazines, as well as spot television and major daily newspapers in 20 markets. The popular song, "Lust For Life," is used in the television spots.

"From the look and feel of the commercials, to our choice of music, to our use of the Web, this campaign is unlike anything else in the cruise industry," said Jay Williams, executive vice president, group creative director, Arnold Worldwide.

The "Stingray City" and "Copenhagen" commercials were shot on location in the Cayman Islands and Denmark, respectively.

"You might recognize yourself in one of our commercials," said Hanrahan. "And begin to wonder why you haven't tried a Royal Caribbean vacation."

Royal Caribbean International (NYSE: RCL) is a global cruise brand with 13 ships in service, and seven under construction or on firm order. For additional information, please visit http://www.royalcaribbean.com.

Headquartered in Boston, Arnold Worldwide, the United States agency of Arnold Worldwide Partners, is owned by Havas Advertising (Nasdaq: HADV) (Paris: HAV.PA), the world's fourth largest communications group. Arnold Worldwide, with billings over $1.3 billion, serves leading global, national and regional marketers such as Volkswagen of North America, The American Legacy Foundation, Royal Caribbean Cruise Lines, Jet Blue, McDonald's, Alcatel, Monster.com, Talbots, Titleist, EMC and Exxon Mobil.