MIAMI, Jan. 17, 2002 -- Celebrity Cruises, the highest-rated and fastest-growing premium cruise line in the industry, has selected Digitas Inc. (Nasdaq: DTAS) as its marketing agency of record, following a thorough agency review process.

"Digitas' expertise in relationship marketing and loyalty marketing, as well as in the travel industry, will help us rapidly build our base of new customers and strengthen our relationships with guests who have cruised previously with Celebrity," said Celebrity Cruises Senior Vice President of Marketing and Brand Planning, Ares Michaelides.

"The Celebrity experience is a very personal, meaningful one, providing a powerful opportunity for ongoing, loyalty-based relationship marketing," said Michael Ward, President and Chief Operating Officer of Digitas. "Our objective will be to communicate the difference that is Celebrity through integrated marketing and direct consumer communications channels to those who appreciate quality and the many attributes that differentiate Celebrity from other vacation options."

In addition to handling the full range of integrated marketing programs previously handled by WestWayne, Digitas also will be responsible for web site management, previously handled by Yamamoto-Moss, and media buying, previously handled by The Media Edge.

"We are very grateful for the many contributions of our former agency partners," said Michaelides. "Now that we have consolidated our marketing efforts, we will move in a new, more consistent and focused direction, and we believe Digitas is the best-in-class for doing that."

Digitas (www.digitas.com) is a marketing and technology services company that helps its clients generate marketing productivity by managing their customer relationships one at a time. Digitas serves as strategic partner to several industry-leading clients, including Allstate, American Express, AT&T, Delta Air Lines, General Motors, L.L. Bean, Morgan Stanley and Terra Lycos. Digitas employs 1,200 people and has offices in Boston, Chicago, London, Miami, New York, Salt Lake City and San Francisco.

Celebrity Cruises is the highest-rated premium cruise line in the industry, with the youngest fleet of any major cruise line. Summit entered service in October 2001, and Constellation will make its maiden voyage this year, bringing the Celebrity fleet to nine ships. For more information, visit the Celebrity web site at www.celebritycruises.com.