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Cruise News posted on Fri, 08/17/2007 - 10:21
RESTON, Va., Aug. 17, 2007 -- comScore Media Metrix today released its monthly analysis of U.S. consumer activity at top online properties for July 2007, showing a strong increase in cruise sites in general and placing Carnival.com among top sites.
Summer Vacation Continues to Boost Traffic to Travel Sites in July
As vacation season continues, travel-related sites once again enjoyed solid growth for the month. The car rental category increased 15 percent to nearly 7 million visitors making it the top gaining category for July. Enterprise.com led the category with 3.3 million visitors (up 41 percent) followed by Avis Budget group with nearly 3 million visitors (up 14 percent) and Hertz with 1.9 million visitors (up 22 percent).
Ground/cruise sites also saw significant gains for the month, reporting a 13-percent increase to 12 million visitors. Amtrack.com led the category with 2.5 million visitors (up 32 percent), followed by Vacationstogo.com with 2.4 million visitors (up 9 percent) and Carnival Cruise Lines with 1.7 million visitors (up 7 percent).
Total Unique Visitors (000)
Jun-07 Jul-07 % Change
Total Internet: Total Audience 178,839 180,078 1 Car Rental 6,041 6,953 15 Ground/Cruise 10,624 12,018 13 Entertainment - News 42,057 47,484 13 Tickets 40,246 44,906 12 Toys 19,255 21,428 11 Job Search 15,472 17,160 11 Real Estate 41,385 44,765 8 Incentives 15,375 16,509 7 Manufacturer 26,185 27,956 7 Lotto/Sweepstakes 27,219 28,914 6
TABLE 3 comScore Top 50 Properties (U.S.) July 2007 Total U.S. - Home, Work and University Locations Unique Visitors (000) Source: comScore Media Metrix Unique Rank Property Visitors (000) Total Internet: Total Audience 180,078 1 Yahoo! Sites 133,428 2 Google Sites 123,892 3 Time Warner Network 123,702 4 Microsoft Sites 118,154 5 Fox Interactive Media 81,233 6 eBay 79,787 7 Amazon Sites 52,702 8 Ask Network 51,885 9 Wikipedia Sites 46,372 10 Viacom Digital 43,056 11 New York Times Digital 42,710 12 Apple Inc. 42,561 13 Weather Channel, The 38,534 14 Adobe Sites 33,361 15 Gorilla Nation 32,560 16 CNET Networks 32,182 17 FACEBOOK.COM 30,557 18 Target Corporation 30,391 19 AT&T, Inc. 29,692 20 Expedia Inc 29,243 21 Wal-Mart 29,213 22 Monster Worldwide 25,753 23 Verizon Communications Corporation 25,151 24 Photobucket.com LLC 24,188 25 Disney Online 23,948 26 CRAIGSLIST.ORG 23,946 27 United Online, Inc 23,683 28 Bank of America 23,325 29 Superpages.com Network 22,526 30 CBS Corporation 22,258 31 Shopzilla.com Sites 21,983 32 CareerBuilder LLC 21,723 33 Comcast Corporation 20,659 34 Glam Media 20,656 35 Yellowpages.com Network 20,600 36 Real.com Network 20,298 37 Lycos Sites 20,268 38 Gannett Sites 20,089 39 Travelport 19,689 40 ARTISTdirect Network 19,603 41 ESPN 18,227 42 WhitePages 17,919 43 Cox Enterprises Inc. 17,777 44 Citysearch 17,251 45 WebMD Health 16,829 46 E.W. Scripps 16,819 47 The Mozilla Organization 16,742 48 Weatherbug Property 16,289 49 iVillage.com: The Womens Network 15,925 50 Ticketmaster 15,170 TABLE 4 comScore Ad Focus Ranking (U.S.) July 2007 Total U.S. - Home, Work and University Locations Unique Visitors (000) Source: comScore Media Metrix Unique Visitors Reach Rank Property (000) % Total Internet: Total Audience 180,078 100 % 1 Advertising.com** 158,905 88 % 2 ValueClick** 131,914 73 % 3 Yahoo! 131,693 73 % 4 Google Ad Network** 131,057 73 % 5 Tribal Fusion** 128,884 72 % 6 Blue Lithium** 119,476 66 % 7 Specific Media** 119,088 66 %
8 Casale Media Network** 118,389 66 %
9 Google 116,186 65 %
10 AOL Media Network 113,875 63 %
11 Traffic Marketplace** 109,284 61 %
12 MSN-Windows Live 105,438 59 %
13 DRIVEpm** 96,290 53 %
14 24/7 Real Media** 95,503 53 %
15 YAHOO.COM Home Page 93,923 52 %
16 Tremor Media 92,490 51 %
17 AOL 90,936 50 %
18 CPX Interactive** 79,683 44 %
19 Burst Media** 76,422 42 %
20 Centro 75,320 42 %
21 PrecisionClick** 74,538 41 %
22 Interclick** 74,011 41 %
23 ContextWeb** 72,935 41 %
24 AdBrite** 72,414 40 %
25 EBAY.COM 69,690 39 %
26 MYSPACE.COM 69,617 39 %
27 Vibrant Media** 65,427 36 %
28 adconion media group** 64,621 36 %
29 Gorilla Nation Media 64,434 36 %
30 AdDynamix.com** 64,210 36 %
31 MSN.COM Home Page 54,647 30 %
32 Mapquest 54,084 30 %
33 Ask Network 51,885 29 %
34 Undertone Networks** 51,859 29 %
35 YOUTUBE.COM 44,180 25 %
36 Business.com Network 43,663 24 %
37 EBAY.COM Home Page 41,164 23 %
38 Kontera** 39,149 22 %
39 ABOUT.COM 37,057 21 %
40 FACEBOOK.COM 30,557 17 %
41 WEATHER.COM 28,565 16 %
42 Nick Kids & Family 26,150 15 %
43 Real Cities Network 25,395 14 %
44 Disney Online 23,948 13 %
45 PHOTOBUCKET.COM 23,623 13 %
46 CareerBuilder Network 22,859 13 %
47 IMDB.COM 22,805 13 %
48 Superpages.com Network 22,526 13 %
49 CNN 22,494 12 %
50 Yellowpages.com Network 20,600 11 %
Reach % denotes the percentage of the total Internet population that
viewed a particular entity at least once in July. For instance, Yahoo!
was seen by 73 percent of the more than 180 million Internet users in
July.
* Entity has assigned some portion of traffic to other syndicated
entities.
** Denotes an advertising network.
About comScore Media Metrix
comScore Media Metrix, a division of comScore, Inc., provides industry- leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
About comScore
comScore, Inc. (NASDAQ:SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestle, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia.