CheetahMail helps marketers send only the most relevant messages to their valued customers.

Sending only relevant messages is crucial for companies that want to build relationships with their customers. Sending irrelevant "junk mail" only wastes resources and causes customers to become annoyed and remove themselves from a company's mailing list.

"We are seeing a trend among both new and existing clients tapping into our analytics technology. As the demand for more relevant and individualized messaging continues, many of our clients are now working with us to incorporate everything from propensity and affinity modeling to customer value segmentation into their email programs," said Matthew Seeley, president of Experian CheetahMail. "This is a sign that today's brands are working more strategically than ever before. Even better, the more that these brand leaders use the channel responsibly, the more effective it will become."

"When we signed on with Experian CheetahMail, our principal goal was to strategically design our emails in a way which served content most relevant to our subscribers. We also wanted to give them a familiar and engaging email design. By working with their Creative Services team, we were able to incorporate first-rate interactive designs into our emails, which truly resonate with our customers," said Angela Clayton, Manager of E-Marketing and New Media for Starz Entertainment.

"It was customer service that clinched our decision to select CheetahMail. Our account team is a true partner in every sense of the word. The strategic guidance they have provided to date has greatly optimized our e-mails in terms of opens and clicks," said John Primeau, Manager Tactical Communications for Holland America Line. "We look forward to exploring even more ways in increasing our overall metrics and giving our guests more relevant communications in the years to come. We love CheetahMail!"

"Building one-to-one relationships between our customers and sales associates is an important element of our brand philosophy. By leveraging Experian CheetahMail's dynamic content technology, we're able to build upon this philosophy by personalizing emails from our associates that speak to the customer's individual interests and shopping preferences," said Mark Salek, Vice President of Direct Marketing for Lamps Plus.

Experian CheetahMail describes themselves as follows:

Experian CheetahMail is the trusted service provider of email marketing and customer intelligence technologies for top enterprises worldwide. With the industry's largest client services teams, feature-rich email technology and a broad range of data management options, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world's most recognizable brands, Experian CheetahMail's globally diverse client base includes Barclays, Borders Books, Discovery Communications, H&R Block, KLM, Sears Holdings Corporation and Wyndham Hotels. Experian CheetahMail, a business unit of Experian(R) Group Ltd. , was founded in 1998 and is headquartered in New York City with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, and Barcelona.