Carnival.com Gets a Refit of its Own
MIAMI, May 8, 2008 -- Carnival has radically revamped its website, Carnival.com, with enhanced navigation and content.
"Just as Carnival's on-board product continues to evolve so do our marketing channels. The next generation of carnival.com is designed to provide visitors with a wealth of information and images to learn more about 'Fun Ship' vacations" said Ruben Rodriguez, Carnival's executive vice president of marketing and guest experience.
Highlighting the next generation of carnival.com are dozens of entertaining new videos and virtual tours, along with upgraded images and content showcasing all 22 of the line's "Fun Ships." Also included are upgrades to special sections focusing on various aspects of the Carnival vacation experience such as dining, spa, youth programs, destinations and shore excursions.
The "new and improved" carnival.com features an enriched Gifts and Services section that allows visitors to purchase a variety of items that can be delivered to guests' staterooms prior to their cruise. The section also includes detailed product descriptions for gifts ranging from special occasion cakes, fine wines and flowers to stateroom decorations and wedding/romance-themed gift packages.
There's also an updated section where first-time cruisers and visitors can sign up for Carnival news and information via both email and RSS feeds.
The new site has a strong focus on enhancing end-user support, with a more detailed FAQ section, an enhanced site search engine, and live feeds featuring Carnival news headlines on virtually every page.
The site also includes a number of technological advancements, with a higher site resolution that provides a better platform for multi-media components, greater compatibility across all Web browsers and optimized Web pages for visitors who access the site via hand-held phones and other communication devices.
Carnival is the largest and most popular cruise line in the world, with 22 "Fun Ships" operating voyages ranging from three to 18 days in length to the Bahamas, Caribbean, Mexico, Alaska, Hawaii, New England, Canada, Bermuda, Europe, and South America.
Carnival describes itself as follows:
Carnival Cruise Lines, a unit of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), is a proud member of the exclusive World's Leading Cruise Lines. Our exclusive alliance also includes Holland America Line, Princess Cruises, Cunard Line, Costa Cruises, and The Yachts of Seabourn. Sharing a passion to please each guest, and a commitment to quality and value, our member lines appeal to a wide range of lifestyles and budgets. Together, we offer exciting and enriching cruise vacations to the world's most desirable destinations.

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