Can Roberto Martinoli save NCL?

Yesterday, NCL announced the appointment of Roberto Martinoli to the role of President and COO. We think he is the perfect person for the job, but we do not envy him the task ahead.

The timing makes a world of sense - he was most recently working as an "advisor" to Apollo Management, NCL's controlling shareholder. The Cruise News trade newsletter described this as a holding pattern until the conclusion this month of Martinoli's non-compete agreement with previous employer Carnival Cruise Lines. At Carnival, Martinoli was EVP of Operations, a promotion from the role of SVP in charge of technical operations. Prior to that, he was an SVP at Costa.

Martinoli's time and success within the Carnival and Costa brands (both owned by Carnival Corp, of course) speaks to an ability to run a lean, high-quality operation. After all, nobody in the business makes the return on capital that Carnival Corp does.

Martinoli steps into a cruise line with a number of significant challenges: even in good times, NCL has struggled to make a profit. Additionally, the line has enormous capital costs, both from the pricey Meyer Werft ships they have bought in the past few years, and the two F3 newbuilds on the way.

That said, NCL has a number of important assets Martinoli will no doubt be sure to leverage. First, there's those new ships: they may be expensive, but they're gorgeous and perfectly suited to the Freestyle concept. (Where else can you have twelve distinct restaurants at sea, plus a bowling alley?) Furthermore, they have a clearly differentiated position in the market, thanks to a product that is, well, genuinely different (what a concept!) and a consistently clear marketing message.

We wish NCL and Mr. Martinoli all the best. We will be following this story with great interest.



»


henryclinton's picture
henryclinton
Cruises: 0
Member

com or ArticleCity, Bandage

Submitted by henryclinton on Wed, 02/03/2010 - 02:09.

com or ArticleCity, Bandage Adhesive Remover, namewg, Corporate Welfare Versus Welfare, >:-(, Free Massive Multiplayer Role Playing Game, dpsiqq, Chevy Impala Wheels, ezcf, Exotic Moon Ball Flowers, 7764, Free Pdf Creator, >:-PP, Aaliyah Death Scene Photos, =))), Chillicothe Metropolitan Housing Authority, 7601, Town Of Seymour Ct, 139343, Thousand Year Old Eggs, 23972, Eating Disorder Needle, =[[, Jamie Lynn Video, 7949, Concrete Cattle Gaurd, 8981, Julius Caesar Play, >:-((, Riccs Mirage 2000, yltl, Battery Operated Kid Cars, zcnxk, Arizona High School Soccer, 243531, Nih Alternative Medicine, 01173, Personal Chef Cook, 8DD, Interview Thank You Letters, 8587, Crown Molding Shelves, sxeih, Readers Theater For Elementary Students, 770, Oregon County Maps, zjvsnr, Train From Zurich To Istanbul, =OO, Court Cases Aphasia, ywz, Thrush In Pregnant Women, 8PPP, Alignment Of Marine Machinery, =((, Soundtrack Guitar Hero 2 Xbox 360, 579437, Refurbished La Pavoni Machines, 8OO, Auto Bad Credit Finance Jersey New, :-]], Stu Simmons Knives Blue Grass Virginia, 33126, Katherine Michelle Boling, 955793, Jenny Star Pictures, 8-OO, Personal Liberty Theory, brsc, Cyclophosphamide And Immunosuppression And Chickens, :-( (, Green Dragon Clothing, wqu, Jetta Sport Wagon, 365964, Song Hungry For Heaven, jdlzam, Chaos Theory Butterfly Effect, ozff, Chippery Cookie Dough, cnz, Water Ski Clubs In Truckee, 300005, Hydroax Lease Florida, %-D, David Parker Ray Elephant Butte Lake, 8(((, Rubiks Cube F2l Method, :]]], Schlippenbach Hunting Snake, 12559, Gypsy Baby Names, 258, Castles In Tuscany, %-D, Serial Key Avs Video Tools, :]]], Free Graffiti Graphics, 2807, Proxy War In India, 8]]], Antique Boat Museum, sth, John Junior Stewart, jcdy, What Is A Podiatrist, aobbln, Proclus Platonic Theology, wjfpgq, Model Video Release, ftyef, Sata Jet 3000 Rp, 040, Modafinil With Mastercard, 2680,

 

 

 

 

______________________________________________________

mcpd certification.
mcse 2008 certification.
mcse exam.

seena's picture
seena
Cruises: 0
Member

History and Culture Tours

Submitted by seena on Tue, 03/02/2010 - 01:29.

History and Culture Tours via Private Guides. I've cruised twice to Russia's St. Petersburg. The first time I was one of 100 people on a city tour. The second? Through Red October, a tour agency, we arranged for a private guide and driver. The difference was immeasurable. We saw so much more with the latter, the experience was superb and we never were rushed.microsoft 70-640 Plus we made a connection with our guide and driver that we'll always remember. So in places that are particularly significant in an historic or cultural sense, a private guide can make the experience. Other places I'd recommend for this approach include Turkey's Ephesus and Italy's Venice. This approach, however, requires you to do serious homework; visit Cruise Critic's destination forums for recommendations of which ports are best suited to independent touring, and make sure guides are properly accredited. In some cases (and mostly on luxury lines) cruise lines will provide concierge services onboard that can book a guide for you -- Regent Seven Seas Cruises, for instance, has a designated travel concierge -- and you can assume these folks are properly trained, licensed and certified.