Okay, after several posts about the current economic times and their impact on the cruise industry, it's time for something a little more cheerful.

One of the happier tidbits to come out of the State of the Industry address is the factoid that Carnival's Towel Animal Theatre has gotten over 18 million views.

If you're not familiar with Towel Animal Theatre, click on the embedded video on the left for an example. It's a set of short videos documenting the secret lives of stateroom towel animals, and it's an adorable example of the use of viral marketing, as these videos are only available on Carnival's website and YouTube.

And if you do need to think of this in economic terms, Gerry Cahill noted, "As a former CFO, I'm pleased to say the cost of the performers is very low."